You’ve probably heard about TikTok if you’ve been online at least once in 2020. So, what exactly is it? It’s a video-sharing tool that lets users produce and share 15-second movies on any subject. The content ranges from lip-syncing songs to challenges, but the essential element is that the posts are quirky and entertaining. It is also the world’s fastest-growing social media platform, with over 1.1 billion active members—more than Instagram but fewer than Facebook and YouTube—apps that have been around for much longer!
Why is TikTok significant for travel and tourism businesses?
There are numerous reasons why TikTok is so important to our industry. Why would a travel or tourism company wish to target Generation Z? Today’s teenagers are tomorrow’s travelers. Also, remember that 75% of parents involve their children in holiday planning. More and more older customers are enrolling, indicating that the service is rising in popularity among millennials with discretionary income for travel.
Another significant benefit of employing TikTok for your brand is that you will be perceived as an early adopter. TikTok is also inexpensive. With marketing budgets being trimmed around the world due to the pandemic, it is a perfect choice for those of us with low-paid media budgets because the chances of becoming viral are higher than on other platforms.
Take your time to figure out what works and what doesn’t. Examine the most popular travel profiles to discover what kind of videos they are posting. Only begin publishing content once you are comfortable with the platform and your messaging.
Think about challenging videos.
TikTok’s challenge videos are viral! Challenge videos are ideal for the travel and tourist industries. How about inviting folks to use a hashtag you develop to share a video of a little-known hidden treasure? Or you could encourage humorous films from your tours. You can create awareness and acquire excellent user-generated material for your various marketing platforms.
Concentrate on interactions.
This is one of TikTok’s critical differences from Instagram, where many people must be corrected. Don’t get caught up in your number of followers; the most important indicator to track is interactions. Examine your views, as the TikTok algorithm likes postings with high interaction within the first hour. This is the accurate measure of success!
Develop your hashtags.
Hashtags are highly significant on TikTok, as they are on most other social media networks. #TikTokTravel is one of our industry’s most popular hashtags. Add this to your article to reap the benefits of increased visibility. You can also customize it to your destination. Create hashtags that you can share with your clients upon booking and on-site.
Get your team involved.
People enjoy seeing what goes on behind the scenes of a company, so consider featuring your personnel in posts. The ability to see the people behind the firm allows your audience to connect with your brand on a more personal level, and TikTok is an excellent venue for this. Show what they do during the workday or if something entertaining or unusual happens to them. Make sure it doesn’t look contrived or forced, but if your office has solid personalities and skilled TikTokers, let them shine!
To be successful on TikTok, you must post frequently. It is a fast-paced site (as are all social media platforms) with a steady supply of entertaining and distinctive content. You should have a posting calendar and schedule and be flexible enough to react to current trends.
Regarding brands doing well on TikTok, they all have one thing in common: they post original material regularly.