Boat rental and boat hiring services are now tapping to the market of experience economy. These days, a lot of consumers are prioritizing experience than material items and prefer to have those picturesque experiences. This literally made maritime business a lot more appealing than ever before. By arming yourself with knowledge, boat design and concept, boat rental business can be a very profitable venture.
Who is Your Market?
Basically similar with other businesses, it is essential that you find your market. Take into mind that the markets will vary depending on the boat product offered. Here are tips from the pros when identifying your market.
Large Volume or High Population of Tourists
It makes total sense that cities that have more people generate more volume of customers. However, it’ll typically come at expense of competition as well.
Keep in mind that there are cities with small population but generates high volume of tourists. Of course, you need to do thorough research about this to make the most of your market.
It is essential that you offer an interesting sailing route among your guests. Dull water routes that have cool boats in it still would lead to insignificant overall experience for your guests.